Summary
Date Posted: Monday, March 10 2025, Base Salary: Not Disclosed

JOB DETAILS:
Role Purpose:
Responsible for planning, executing, and monitoring marketing projects and campaigns that support Watu Tanzania brand and communication goals. This role will involve collaborating with cross-functional teams and coordinating the implementation of creative marketing strategies for all products in Tanzania.

ROLE DESCRIPTION:
• Managing the Watu brand in Tanzania to ensure reaching the strategic company goals on brand.
• Develop PR & marketing strategies and campaigns and implement effective PR plans to promote or enhance the Watu brand in Tanzania
• Coordinate the project management process for all brand and marketing related projects to ensure all projects are proactively managed, quality standards are achieved, and that timelines are achieved
• Develop and manage media relations with all media stakeholders to inform positive coverage and consistent messaging across the board.
• Coordinate production projects to ensure timely, cost effective and quality production
• Develop and manage database for media and blogger contacts ensuring timely response to queries in line with agreed upon SLAs
• Strategic partnership management by identifying and collaborating with different partners and stakeholders in marketing and brand activities.
• Collaborate with internal teams i.e., brand and executive leadership, to align PR and marketing efforts with overall business objectives.
• Create and drive brand immersion within the company employees.
• Define and report on key metrics pertaining to PR campaigns, media coverage and other digital platforms to establish PR strategy effectiveness.
• Manage all agencies as per Watu portfolio to ensure value to the business through timely and quality service. This will include monitoring deliverables, management of issues and concerns etc
• Analysis of brand reports. Share media monitoring reports with key insights with relevant markets. Evaluate the impact of brand initiatives using qualitative and quantitative metrics.
• Collaborate with the Finance Department to produce brand spend reports, highlighting cost efficiency and ROI.
• Oversee production requests with the procurement team, ensuring timely execution. Obtain pre-production samples for approval, verify adherence to specifications, and resolve quality issues or delays.
• Participate in mid-year performance appraisals, annual performance appraisals and monthly 1-1s as per Watu performance management cycle.
• Perform any other duties as assigned by the management
• Approved PR strategies and campaigns, with demonstrated implementation and impact to Watu brand
• Feedback from the business on quality of collaborations/support
• 100% improvement in media coverage across the applicable media houses in Tanzania
• Level of consistency in messaging across all media houses in all countries
• Approved communication plans, and demonstrated progress on the implementation of the same
• Achievement of SLAs
• Demonstrated improvement in PR strategy through use of insights generated from trends
• Submission of quality reports on trends, linking to leverage by the business of such reports
• Timeliness in quality reporting as per the brand reporting guidelines and metrics
• Achievement of SLAs with agency

Requirements
Education and Experience
• Bachelor's degree from an accredited institution in Marketing, Business, Communications, or a related field.
• At least 8 years’ experience in marketing, project management, or a related role.
• Familiarity with the Tanzanian market.

Skills & Competencies
• Strong leadership and team management skills.
• Excellent organizational and planning abilities.
• High level of attention to detail and problem-solving skills.
• Effective communication and interpersonal skills.
• Proficiency in MS Office/Google docs and facility management software.
• Ability to work under pressure and meet deadlines.

Preferred Skills
• Proficiency with marketing software and tools (e.g., Google Analytics, social media management platforms, email marketing software).
• Strong understanding of digital marketing channels & tools and copywriting skills.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Proficiency in data analysis and reporting.
• Strong organizational skills and attention to detail.
• Ability to work both independently and as part of a team.

WHAT WE OFFER:
• Be a part of an international, dynamic and driven team that has set their aspirations high and work hard to achieve those
• Opportunities to learn and grow together with us
• Competitive compensation package
• Health benefits

Work Hours: 8

Experience in Months: 96

Level of Education: Bachelor Degree

Job application procedure

Interested and qualified? Click here

All Jobs

QUICK ALERT SUBSCRIPTION