Summary
Date Posted: Tuesday, February 04 2025, Base Salary: Not Disclosed

JOB DETAILS:
This sales operations role is a key player in the spirits commercial team, playing a crucial central role in supporting the effectiveness of Serengeti Breweries. The position focuses on ensuring that Commercial Performance Reporting and routines are effectively implemented, while driving alignment with Diageo’s World-Class Selling principles and the Code of Business Conduct across the division and distributorships.

Top Accountabilities
Sales Planning & Performance Management:
• Accurately plan sales targets and supply forecasting to align with business goals and unlock capacity for growth.
• Create weekly and monthly gap analysis to guide commercial teams towards achieving satisfactory outcomes.
• Develop and manage performance dashboards, reporting on daily, weekly, and monthly KPIs as per divisional needs.
• Identify performance trends, assess progress against targets, and highlight opportunities for improvement.
• Provide insights generation and support the divisional distributor super user network for enhanced performance.
• Analyze large datasets to derive clear findings and actionable recommendations for strategic decision-making.

Optimizing Systems and Tools for Trade Execution:
• Drive the efficient usage of trade systems and tools (EDGE 365 DMS, Trax, CPM/CPD, Diageo One, Party Central) to simplify trade execution.
• Ensure that distributors effectively use the DMS tool to manage their businesses efficiently and resolve any system-related issues.
• Support the sales team in generating insights and effectively using systems to drive business outcomes.
• Propose new system requirements to meet current and future business needs, ensuring that tools evolve with the commercial landscape.
• Manage fleet operations in accordance with the vehicle policy, ensuring cars are in good condition and within budget.
• Oversee the lifecycle of POs in Coupa, ensuring smooth and timely processing.

Commercial Strategy & Risk Management:
• Support overall trade strategy development and collaborate with commercial teams to accelerate performance.
• Help develop reward schemes to motivate the team and drive growth through a positive outlook.
• Act as the point of contact for risks and controls, ensuring effective stock reconciliations and data integrity in all systems.
• Maintain and manage records storage, providing relevant policy, procedures, and advice to employees.
• Oversee the retention and disposal of records as per legal and tax requirements, ensuring confidentiality and compliance.

Activity Management & Collaboration:
• Ensure that all trade marketing activities (BTL) are aligned with business objectives and implemented effectively.
• Manage budgets and BTL assets efficiently, ensuring resources are utilized to maximize impact.
• Provide regular performance reports to stakeholders, including National Trade Marketing Manager, Customer Service, and Marketing teams.
• Coordinate national marketing and promotional programs to achieve optimal in-store visibility and sales performance.
• Collaborate cross-functionally, fostering teamwork and ensuring alignment across commercial, marketing, and sales teams.

Required qualification and experience
• A business-related degree or equivalent ·
• Advanced MS Excel and MS SQL skills
• Experience- at least 5 years’ experience in analytics or sales role



Work Hours: 8

Experience in Months: 60

Level of Education: Bachelor Degree

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