Our dedicated research labs and technology centers across the globe are driving innovation and helping to ensure we stay ahead of the curve. We're scaling our existing capabilities in data, analytics, automation and AI, and exploring emerging technologies such as blockchain and VR.
These new capabilities are providing us with unprecedented insight into the needs of our consumers and customers, helping us to create new occasions and experiences, and supporting the growth of the beer category.
Innovation touches every facet of our business. It drives our commercial strategy, our supply chain, our people team processes and the way we recruit future talent, and also helps us build a sustainable business to improve lives in communities around the world.
Reducing road safety risks is one of our top priorities: our employees, their families and our consumers travel the world's roadways every day. Their safety is a deeply personal issue.
We share the ambition of the UN Sustainable Development Goals (SDGs)to halve the number of global deaths and injuries from road traffic accidents by 2020. More than ever, we believe our company has a unique opportunity to improve road safety and make a significant positive impact on our communities.
Here at AB InBev, we're supporting advancing solutions to this global challenge by sharing knowledge, data, technology and networks. In this video, CEO Carlos Brito discusses his personal commitment to this challenge and why making impaired driving culturally unacceptable is a priority of the business. The film also speaks to the power of partnerships as Nikhil Seth, United Nations Assistant Secretary-General Executive Director