Communications Public Relations Jobs at East-West Seed and Mott MacDonald


Deadline of this Job: 
28 November 2022

JOB DETAILS:
Job Summary
Create a long-term digital outreach plan for farmers. Design KT promotional materials for training and field days that will bring an impact on farmers' outreach. Manage digital platforms (Facebook group, WhatsApp, youtube, Instagram, Twitter, Linkedin). Support in creating jingles for radio programs. To support the field team in creating and editing field videos and photos. This will ensure quality field videos and photos. Working with the digital team in maintaining and updating the website dashboard. Support in review of KT learning and training materials especially on design and illustrations. Review scripts for technical posts and farmers' success stories. This position will involve regular field visits to capture field stories, videos, and photos

Key responsibilities:
• Develop a long-term digital vision, strategy, and KPIs to reach and engage with farmers and donors effectively.
• Developing data-driven audience size, segmentation & touchpoints, including but not limited to setting up country-based goals on Google Analytics.
• Optimize existing channels and evaluate the need and Return On Investment (ROI) for creating new ones.
• Build, maintain and optimize East-West Seed Knowledge Transfer’s online presence. Focus on developing and executing of integrated communication strategy across all digital channels throughout the marketing funnel to meet organizational targets.
• Define and reach KPIs for high reach and engagement of target audience through tactics including but not limited to; social media, integrated campaigns, email, SEO, digital advertising budget, and offline activities (such as training).
• Design a complete digital ecosystem, Mapping / Connecting all the relevant online channels with parties (Farmers, Agri-input dealers, Traders, Volunteers, and Rural Extension Workers) to strengthen and benefit the whole vegetable chain.
• Design an effective communication path/flow
• Create a content strategy. Plan and coordinate with the local team to create and systemize always-on content to educate farmers to reach targets.
• Community management: Support Digital Media Officer to coordinate with EWS-KT experts to respond to queries and proactively drive conversations online through online groups and forums.
• Update regularly and propose the optimization of EWS-KT website content in coordination with the Group communication team
• Explore and work closely with external media agencies such as digital agencies, TV, radio, newspapers, and influencers in coordination with the KT Digital media team
• Train staff in moderating, posting, and publishing on social media
• Prepare the budget for the campaigns and moderation of the groups
• Monthly reporting and data analysis on performance, queries, and trends and providing actionable feedback for ongoing optimization and further growth of all EWS-KT platforms.
• Occasional content creation, and advice from Digital Content Management
• Regular auditing and actionable feedback of digital assets (including user journey), skills development, trends, and new technologies within the industry.

Work Relationships:
The Digital Media Coordinator-Tanzania will report to the KT Communication Manager and country Knowledge Transfer Manager. S/he will support and lead the digital media point person in Tanzania

Key Success Factors
• Bachelor's degree in Communications, Marketing, Business, New Media, or any other relevant qualifications/experience ( google certified example)
• Working experience in the social media marketing or as a digital media specialist (5)
• Data-driven mind, able to make a real-time improvement based on measurable results, demonstrable
• experience with data gathering and analysis for major digital platforms
• Good understanding and experience managing websites (SEO / SEM, Google Analytics goals), digital marketing, Social media and chat applications (Facebook, Whatsapp)
• Experience dealing with digital solutions for smallholder farmers will be a plus
• Video and photo experience (creation and editing) a major plus
• Fluency in written and spoken English; in addition to presentation and communication skills
• Demonstrable social networking experience and social analytics tools knowledge
• Positive attitude, detail, and customer-oriented with good multitasking and organizational /coordinating ability
• Must be enthusiastic, innovative, and self-motivated, and demonstrate an understanding of content delivery best practices.
• Able to work independently
• Experience/knowledge of the agriculture/horticulture industry is a plus but not required.


Deadline of this Job: 25 November 2022

JOB DETAILS:
Job Description
CETL (Cambridge Education Tanzania Limited) is establishing an internship programme through its Shule Bora project. The internship will last for six months (extendable by six months through mutual agreement) and provide the interns with an opportunity to work with communication, publication and MEL team within the programme. This is an exciting opportunity to provide recent graduate with first-hand experience of implementing a large-scale, government-led, education programme.

The Communications ECP will:
• Coordinate Shule Bora activities with PO-RALG, MOEST (Ministry of Education Science and Technology)
• Deliver Shule Bora’s campaigns, behaviour change messages and materials.
• Support the drafting, designing and printing of communications documents and publications, working with external suppliers where necessary.
• Delivering Shule Bora's visual identity ensuring that presentations and publications adhere to consistent, high quality standards and are in line with the Client and Company visibility and branding requirements.
• Support the management of information management and knowledge produced across the program and staff through SharePoint, Yammer and other means and identifying and creating case studies that communicate learning from Programme activities
• Liaise with counterparts in PO-RALG and MOEST, and Shule Bora partners to ensure communications activities are coordinated, using their resources where appropriate in order to maximize the impact of the Programme
• Support the Communications Manager to ensure Shule Bora's visual identity, presentations and publications adhere to consistent, high quality standards and are in line with the Client and Company visibility and branding requirements.
• Support Government communications teams to communicate widely through online and offline channels with regards to programme objectives and materials.
• Support to manage media relations for Shule Bora to generate public support for reform, building their understanding of the Programme and its objectives, identifying opportunities, drafting news releases, and engaging them in campaigns and initiatives
• Support the Communications Manager to build capacity for effective information and communication, supporting training and producing guidance for those working with stakeholders, including regional and district officials, Ward Education Officers, Head Teachers and Teachers, School Committees and community members
• Represent Shule Bora at relevant meetings and conferences as required and share updates
• Any other responsibility related to profession.

During the internship, ECP will work alongside senior members of staff to gain on-the-job experience. He/she will also attend online and face-to-face training sessions to enhance his/her learning. ECP will be expected to keep a reflective journal of their experience.

At the end of the six months and depending on performance and programme requirements, he/she may continue for a further six months in the discipline.

Candidate Specification

• Graduate with early professional years' working experience
• Must have obtained a minimum of upper- second class degree or equivalent in communications, public relations, marketing or related subject.
• Be able to use MS packages, particularly Word, Excel, PowerPoint, Teams, SharePoint
• Proactive problem-solver with good timekeeping and communications skills
• Demonstrate level of creativity to reach and engage in new and culturally appropriate ways, using mixed media, animation, and graphics.
• Fluent in spoken and written English

The closing date for applications is Friday 25th November 2022

Job Profile

Shule Bora is a UK aid-funded government-led education support programme. It supports the delivery of the EPforR II process nationally and also works in nine regions of Tanzania with technical assistance from Cambridge Education in partnership with ADD International, International Rescue Committee and Plan International.

The programme aims to improve the quality of pre-primary and primary schools in Tanzania. There are four main outcomes: improving learning outcomes for all children, improving transition rates to secondary schools for girls, ensuring children are safe in and around schools, and helping children with disabilities access quality education. 

The programme:
• works with Ministry of Education, Science and Technology (MOEST) and the President’s Office Regional Administration and Local Government (PO-RALG) to test, adapt and implement at scale quality, gender-transformative, disability-inclusive and safe to learn education approaches in 9 regions, generating learning and evidence on how to achieve these outcomes affordably and at scale.
• supports GoT with the timely and effective implementation of the PforR mechanism through technical assistance and capacity building, with a strong focus on data verification, financial management and risk management. Support lesson learning processes from PforR so that these can be embedded into government processes and shared with development partners and other key stakeholders. Ensure that lessons and best practice from (1) are used to inform PfR mechanism.
• manages and coordinates programme activities, with a strong focus on (i) ensuring a high quality programme, financial and risk management oversight, (ii) working with an independent Learning and Evidence (L&E) provider on establishing regular, rigorous and community-driven monitoring and evaluation activities, and (iii) developing and implementing a strategy for effective communication of Shule Bora objectives, results, and lessons learned to a range of target audiences.