Vacancy title:
Digital Marketing Manager

Jobs at:
PariMatch

Deadline of this Job:
31st July 2018

Duty Station:
Dar es Salaam, Tanzania

JOB DETAILS:
The Digital Marketing Manager oversees the digital marketing strategy and its implementation for the company.

Duties of the Digital Marketing Manager:

• Devising strategies to drive online traffic to the company website, mobile site and Apps.
  
• Tracking conversion rates and making improvements to the website, mobile site and Apps.
  
• Developing and managing digital marketing campaigns
  
• Utilizing a range of techniques including paid search, SEO and PPC.
  
• Overseeing the social media strategy for the company.
  
• Managing online brand and product campaigns to raise brand awareness.
  
• Managing the redesign of the company website, mobile site and Apps.
  
• Improving the usability, design, content and conversion of the company website, mobile site and Apps
  
• Responsibility for planning and budgetary control of all digital marketing
  
• Evaluating customer research, market conditions and competitor data.
  
• Review new technologies and keep the company at the forefront of developments in digital marketing.
  

Requirements of the role

• Bachelor degree in Marketing.
  
• Experience managing PPC, SEO and Affiliate programmes.
  
• Strong understanding of current online marketing concepts, strategy and best practice in Tanzania.
  
• Experience in ecommerce, SEO, PPC, Email marketing, and social media.
  
• Previous experience in a similar digital marketing role.
  

Job application procedure
Candidates should send their CV and a cover letter which outlines their experience and suitability for the role in English by email to: a.bayonga@parimatch.co.tz  with the title of the position applied for in the subject line before 5 pm on Tuesday 31st July 2018.