Summary
Date Posted: Monday, February 10 2025, Base Salary: Not Disclosed

JOB DETAILS:
The Key Accounts Manager is responsible to manage the delivery of NSV, HLS and EUs for all the take home business channels, Supermarkets & Convenient Stores, Petro -marts, Duty Free, Hotels, Clubs & style bars, and to manage the development and execution of Key Accounts’ Business plans (JUCPs), to achieve mutually defined objectives, profits/NSV and brand growth targets. The role holder will also drive the development of KA on Trade Channel

Top Accountabilities
PLANNING
• Developing Business Plans with Key Accounts/ with KPIs maximizing our RTM value chain and working to drive both volume “Push and “Pull” within both Supermarkets & Consumers.
• To define and deliver stretching Off Trade business plans and the strategy for their implementation around a total alcohol, one portfolio approach·
• Identify emerging off trade trends and insights and develop activity plans for Key Accounts level and innovatively implement at retail
• Develop CDOS plans and activities matching brands with opportunities (one portfolio beer & spirits) Ensure compliance with safety requirements at the work environment

ON TRADE
• Building strong relationships with TLA & RLA customers partners and working with customers to develop and execute activities against growth drivers in the Reserve strategy.
• Driving the highest standards of execution for the brand(s) in the trade.
• Ensuring excellence in the execution commercial, and activations. Management and implementation of sales drivers namely Quality, Visibility, Distribution, Promotion, Pricing, Persuasion and PR (QDVP4) in outlets both on and off trade.
• Support the implementation of capability and advocacy programs. Be the key brand consult for Marketing in developing and executing trade activity to ensure brand objectives are met

Qualifications and Experience Required
Qualifications
A bachelor’s degree in business administration or related field

Experience
At least 4 years’ experience with 2 years as Area Business Partner or Customer Relationship Representation

Work Hours: 8

Experience in Months: 48

Level of Education: Bachelor Degree

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