Summary
Date Posted: Tuesday, June 20 2023, Base Salary: Not Disclosed

JOB DETAILS:
Description
Role purpose:
Support and execute base management strategy to maximize customer lifetime value and contribution of the customer base to overall services revenue. Define and execute base management programs for pre-pay and revenue booster initiatives to achieve growth in customer base ARPU through targeted and segmented offers, campaigns, and pricing e.g data up-sell initiatives, tariff migration initiatives
The primary responsibilities of the role are therefore to manage
(a) Conduct CVM campaigns to drive the base management KPIs (Incremental revenue, Engagement (Cross sell/Up sell), Inactivity management etc…) and monitored to achieve intended campaign objective
(b) Support on day-to day base management reporting and conduct analysis to drive initiatives
(c) Plan and support all the BTL SMS communications

Key accountabilities
• Execute E2E campaigns on cross-selling, upselling and base management initiatives
• Prepare insightful reports on base activities, retention and inactivity: setup and deliver IBRO reports, campaign ROI reports
• Consistent monitoring of the overall customer base inactivity, subscribers, usage and propositions and recommend actions based on performance
• Work with Regional teams to develop proactive campaign (location specific) based on competition movements and on-ground insights
• Prepare and ensure successfully execution of weekly SMS communication calendar.
• Support driving M-Pesa initiatives to increase penetration of M-Pesa users

Core competencies, knowledge and experience
• Excellent analytical and logical reasoning skills translated from consumer insights
• Excellent communication skills
• Strong stakeholder management skills
• Ability to anticipate customer, competitor and market dynamics
• Able to challenge the status quo

Must have technical/professional qualifications:
• 2+ years’ experience in customer value management programs
• Bachelor degree in Computer Science, Statistics, Actuarial Science, Telecommunications or IT.
• Strong analytical skills and business acumen.
• Strong SQL skills with experience in relational OLTP database models (OLAP is a plus)
• Telecommunications experience would be advantageous.
• Experience in coding with Python, JavaScript environment is an added bonus

Skills
• Modern Marketing Leadership
• Data Analytics and Insights
• Campaign Development and Management
• Always on Marketing
• Business and Commercial Acumen
• Product/Solution Proposition Strategy and Design
• Customer Centricity
• Segment Strategy and Planning




Work Hours: 8

Experience in Months: 24

Level of Education: Bachelor Degree

Job application procedure
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