Summary
Date Posted: Wednesday, September 13 2023, Base Salary: Not Disclosed

JOB DETAILS:
Summary:
The U.S. Mission in Dar es Salaam is seeking eligible and qualified applicants for the position of Community Management Coordinator in the Public Affairs Section.

Duties
Implementation (60%)
• Organizes and hosts daily public online discussions, promotes Mission news and information, and facilitates discussion of foreign policy issues and American values. Incorporates strategic content on trending issues. Recruits subject matter experts (credible voices) for campaigns, projects, and development of strategic content.
• Identifies, selects, and/or creates and edits content for use in online engagement. Designs and produces special projects and initiatives to engage specific audience groups on priority issues and/or to feature ambassadorial and other Mission engagement in-studio or at off-site locations. Uses audience analysis, analytic data, and qualitative analysis to customize content for specific target audience groups, adapting language, syntax, and format to appeal to their interests. Using market research, determines which delivery channel(s) will reach target audiences and generate engagement; works with the Digital Production Coordinator to compile strategic content packages, matching policy content with visual, graphic, and multimedia elements that reinforce and strengthen the impact of policy content. Monitors the impact of online engagement to identify reception, reach, and sentiment within each community.
• Maintains Mission library of strategic content. Ensures that flagship digital properties operate in compliance with Federal law and regulations, Department of State (DOS) policies and procedures, private-sector and host-country standards, and societal norms. Facilitates content sharing and brand consistency among CMCs at constituent posts (where relevant) and, at the direction of the Information Officer, provides guidance and coordinates engagement with Mission digital properties managed by Consular Affairs, U.S. Agency for International Development (USAID), Department of Commerce, and others.
• Continuously monitors the “health” of Mission online properties for level of impact, inappropriate or inadmissible content, non-compliance with regulations/policies, and the presence of online trolls. Recommends to the Information Officer appropriate actions to enforce legal/Mission standards. Reviews the outcomes of previous activities, using analytics and qualitative assessments to identify non- or under-performing Mission online properties, and recommends changes.

2. Strategic Planning, Analysis, Evaluation, and Recommendations (20%)
• Actively plans online editorial calendar focus and campaigns at least six (6) months in advance to conduct audience research, identify funding sources and expert participants, and identify and/or develop content creation and promotion.
• Researches, tracks, and analyzes evolving countrywide and regional markets for Mission digital properties. Plans and builds out digital platforms to promote Mission policy priorities, responding to evolving interests and information consumption preferences of Mission priority audience groups. Assesses previous activities to fine-tune planned initiatives; identifies project objectives, assessment methods, and outcomes for online engagement. Contributes to the Mission Integrated Country Strategy (ICS), the annual Public Diplomacy Implementation Plan (PDIP), and the Public Diplomacy Country Context (PDCC).
• Designs and implements hands-on training to prepare Mission personnel to create content and use digital platforms.
• Continuously monitors trending issues and conversations in online communities to identify the nature of the commentary on issues of importance to the Mission. Conducts media and audience analysis research to stay abreast of competitive practices and assess the market share for Mission properties. Reviews the impact of content to assess overall sentiment and return on investment; recommends emerging opportunities for new online investments of time and resources to enhance Mission effectiveness.

Intra- and Interagency Coordination (10%)
• Develops strong, collaborative working relationships across the Mission to access other section’s/agencies’ content and recruit experts for online engagement. Encourages information exchange across the Mission, including with constituent posts (where relevant), to develop shared activities, campaigns, programs, and priorities. Works with Mission elements, including American Spaces and other PD Section staff, to develop online marketing strategies, integrate online activities with traditional media and in-person programming, and leverage digital engagement tools to support projects and campaigns targeting specific audiences.

Administrative Functions (10%)
• Budgeting and Financial Resources: Monitors and tracks U.S. government (USG) funds available for Mission flagship properties. Prepares budget projections for site maintenance, license agreements, acquisition of material, and advertising. Researches the cost and feasibility of new digital tools and emerging technologies to meet changing requirements and evolving audiences.

Qualifications and Evaluations
Requirements:
EXPERIENCE:
Three (3) years of experience in managing digital properties, including online interaction with the public and content creation in multimedia and traditional formats is required.


Work Hours: 8

Experience in Months: 36

Level of Education: Bachelor Degree

Job application procedure

Interested applicants?Click here to apply


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