Summary
Date Posted: Friday, September 23, 2022 , Base Salary: Not Disclosed

JOB DETAILS:
DUTIES AND RESPONSIBILITIES
• Developing the board’s business and marketing strategy;
• Monitoring the performance of the Board’s marketing initiatives to see if key performance indicators are being achieved;
• Developing marketing programs with quantifiable and objectives to measure results;
• Planning and overseeing the design and production of all promotional aids and materials for distribution locally and overseas;
• Deciding on the various means of distribution of promotional aids;
• Coordinating the participation in various promotional campaigns and trips, trade fares and educational tours;
• Overseeing the compilation and maintenance of up to date tourism database and preparing the quarterly and annual reports;
• Initiating and coordinating domestic tourism awareness campaigns;
• Coordinating market and product research;
• Monitoring and coordinating the relationship of tourism stakeholders both overseas and locally;
• Preparing and monitoring the overall marketing and business development budget;
• Keeping abreast with and maintaining the Board’s compliance with all public statutes, laws and policies related to intellectual property, copyright and trademarks;
• Establishing standards and practices for maintaining confidentiality related to all organization documents, data, policies and records;
• Analysing market trends, recommending changes to marketing business development strategies;
• Supervising staff under the marketing directorate;
• Developing marketing programs with quantifiable and objectives to measure results;
• Planning and overseeing the design and production of all promotional aids and materials for distributions locally and overseas;
• Deciding on the various means of distribution of production aids;
• Coordinating participation in various promotional campaigns and trips, trade fairs and educational tours;
• Initiating and coordinating domestic tourism awareness campaigns;
• Monitoring and coordinating relationship with tourism stakeholders both overseas and locally;
• Preparing and monitoring the overall marketing and business development budget; and
• Performing any other duties related to his/her field as assigned by the Director General.

Qualification and experience
• Master’s Degree in the following fields: Marketing, Business Administration, Hospitality,Tourism, Tourism and Hospitality Management, Commerce, International Business, Economics, Public Relations and Marketing from a recognized institution.At least eight (8) years of experience of which three (3) years should be in a Managerial position in a reputable organisation.

REMUNERATION negotiable

The deadline for submitting the application is 12 October 2022


Work Hours: 8

Experience in Months: 96

Level of Education: Associate Degree

Job application procedure
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