Summary
Date Posted: Tuesday, August 15 2023, Base Salary: Not Disclosed

JOB DETAILS:
Duties and Responsibilities
• To develop the board’s business and marketing strategy;
• To monitor the performance of the Board’s marketing initiatives to see if key performance indicators are being achieved;
• To develop marketing programs with quantifiable and objectives to measure results;
• To plan and oversee the design and production of all promotional aids and materials for distribution locally and overseas;
• To decide on the various means of distribution of promotional aids;
• To coordinate the participation in various promotional campaigns and trips, trade fares and educational tours;
• To oversee the compilation and maintenance of up to date tourism data base and to prepare the quarterly and annual reports;
• To initiate and coordinate domestic tourism awareness campaigns;
• To coordinate market and product research;
• To monitor and coordinate the relationship of tourism stakeholders both overseas and locally;
• To prepare and to monitor the overall marketing and business development budget;
• To keep abreast with and maintain the Board’s compliance with all public statutes, laws and policies related to intellectual property, copyright and trademarks;
• To analyse market trends, recommend changes to marketing and business development strategies;
• To supervise staff under the marketing directorate;
• To develop marketing programs with quantifiable and objectives to measure results;
• To plan and oversee the design and production of all promotional aids and materials for distributions locally and oversea;
• To decide on the various means of distribution of production aids;
• To coordinate participation in various promotional campaigns and trips, trade fairs and educational tours;
• To initiate and coordinate domestic tourism awareness campaign;
• To monitor and coordinate relationship of tourism stakeholders both overseas and locally;
• To oversee and monitor all Digital Marketing activities through Digital Marketing Command Centre and its implementation.
• To perform any other duties related to his/her field as assigned by the Managing Director General.

Qualification and Experience
• Master’s Degree in Marketing, Business Administration/Commerce in Marketing, Tourism, Cultural Anthropology and Tourism , International Business, and Marketing or equivalent qualification awarded by the recognized Higher Learning Institutions. The Master Degree must be directly related to Bachelor Degree/Advanced Diploma.

Remuneration Ttbss 11


Work Hours: 8

Experience in Months: 36

Level of Education: Postgraduate Degree

Job application procedure
Interested and qualified? Click here to apply

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