Summary
Date Posted: Wednesday, October 30 2024, Base Salary: Not Disclosed

JOB DETAILS:
CORE RESPONSIBILITIES
• Develop and implement comprehensive brand strategies that aligns with our vision and business objectives while enhancing brand equity and market presence.
• Define and maintain brand standards and guidelines to ensure consistency across all touchpoints.
• Create and execute a communication strategy that effectively conveys our brand message and values to our target audiences.
• Manage crisis communication and develop strategies to handle potential reputation issues.
• Build and maintain relationships with key media outlets, influencers, and industry thought leaders.
• Oversee the creation and distribution of press releases, media kits, and other public-facing materials.
• Monitor and analyze brand performance metrics to measure the effectiveness of brand and communication strategies.
• Plan and execute brand events, webinars, and industry conferences to enhance brand visibility and engagement.
• Scout for relevant partnerships and sponsorships that enhance our brand by giving maximum visibility and exposure.

CORE COMPETENCIES
• Analytical mindset with experience in performance metrics and data interpretation.
• Familiarity with digital marketing tools and platforms.
• Strong interpersonal/communication skills and the ability to work effectively with a wide range of cultures.

Required profile
• Bachelor degree in Marketing, Communications, Business or related field.
• MBA is an added advantage.
• A minimum of 8 years of experience in brand management, communications, or marketing with
• at least 3 years in a leadership role. Proven experience in the fintech industry or related sector is highly desirable.

Work Hours: 8

Experience in Months: 36

Level of Education: Bachelor Degree

Job application procedure
Interested applicants Click here to apply

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