Vacancy title:
Head of Public Relations and Communication Unit

[Type: FULL_TIME, Industry: Telecommunications, Category: Communications & Electronics]

Jobs at:
Cereals and Other Produce Regulatory Authority (COPRA)

Deadline of this Job:
Sunday, April 20 2025

Duty Station:
Dar es salaam | Dar es Salaam | Tanzania

Summary
Date Posted: Monday, April 7 2025, Base Salary: Not Disclosed

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JOB DETAILS:

Position Overview:

The Head of Public Relations and Communication is responsible for developing and implementing strategic communication initiatives that enhance the visibility, reputation, and public engagement of COPRA. This involves overseeing media relations, stakeholder communication, corporate branding, crisis management, and deploying public education programs to promote the authority’s mandate in crop development, agricultural sustainability, and food security in Tanzania. The role holder will act as the primary spokesperson for the organization, ensuring a positive public perception across all media platforms.

Duties and Responsibilities

• Develop and execute comprehensive communication and PR strategies aligned with the Authority’s mission and objectives.
• Oversee internal and external communication to ensure consistency and effectiveness.
• Build and maintain relationships with journalists, media outlets, government agencies, farmers’ and dealers’ associations/representations, buyers, and international partners.
• Create compelling content such as press releases, articles, blog posts, and social media updates to communicate the organization’s key messages and initiatives.
• Develop and implement crisis communication plans and manage reputational risks.
• Oversee the development of branding materials, corporate identity, and promotional content.
• Manage the Authority’s digital presence, including website content and social media platforms.
• Lead public awareness and behavioral change campaigns on crop development, adoption of good agronomical standards, agricultural policies, and sustainability programs.
• Foster strong relationships with key stakeholders, including policymakers, government and private entities, farmers, relevant associations, and development partners.
• Coordinate communication efforts for agricultural programs, training workshops, and stakeholder forums.
• Advocate for policies supporting crop development and food security through strategic messaging.
• Supervise and guide the communications team to ensure high-quality output and strategic alignment.
• Manage budgets for communication campaigns, media engagement, and events.
• Evaluate the impact of communication strategies and adjust as needed.
• Conduct research to understand public sentiment, track trends, and gather data to inform PR and communication strategies.

 Qualifications

• Education: Holder of a Master’s Degree in one of the following fields: Public Relations, Journalism, Mass Communication, International Relations, Business Communication, Public Administration, Development Economics, or equivalent qualifications from recognized institutions.
• Work Experience: Minimum of 8 years of senior-level experience in the relevant field. Experience with modern social media channel communication management will be an added advantage.

Specific Knowledge and Experience

• Knowledge, experience, and a considerable degree of involvement in leading and mentoring a team of public relations/communication professionals, delegating tasks effectively, and fostering a collaborative environment to execute complex organizational campaigns.
• Proven experience in developing comprehensive public relations strategies aligned with organizational objectives, including crisis communication plans, and successfully implementing them across various platforms.
• Proven ability to build strategic partnerships and engage diverse stakeholders (locally and internationally).
• Proficiency in digital media, social media management, and content development.
• Experience in marketing and/or brand management (building institutional reputation) will be an added advantage.
• Knowledge of the agricultural sector, especially in matters related to cereals and other produce.
• Experience working with both public and private sectors in various public relations events/campaigns.
• Must possess leadership qualities, resilience, a sense of urgency, and strong interpersonal skills with a commitment to confronting issues.
• Excellent writing and communication skills.
• Capacity to handle emotionally difficult and challenging situations with tact and diplomacy.
• Ability to work effectively as a team member and independently.

Personal Attributes

• Strategic thinker – ability to develop and execute communication strategies.
• Strong leadership skills – capable of leading a team, mentoring staff, and managing multiple communication initiatives effectively.
• Excellent communication skills.
• Understanding of the agricultural sector.
• Stakeholder-oriented – skilled in building and managing multiple and complex relationships.
• Adaptability and problem-solving – ability to navigate challenges, respond to crises effectively, and adjust strategies in a fast-changing environment.
• High integrity, honesty, truthfulness, and loyalty.
• Innovative and creative – ability to craft compelling messages, develop engaging campaigns, and leverage digital media for outreach and advocacy.

 Required Competencies

Operational Management Skills:

• Exceptional leadership skills in managing people and finances with a proven capacity to perform multiple tasks, such as strategically leading resource mobilization activities.
• A strong analytical mind and an ability to grasp the nature and direction of the institution.
• Demonstrated leadership skills with a track record of effectively leading and motivating teams to achieve results.
• Excellent communication, negotiation, and interpersonal skills with the ability to engage and influence diverse stakeholders.
• Proven experience in strategic planning, program management, and resource mobilization.
• Knowledge of financial management, budgeting, and monitoring and evaluation processes.
• Advocacy and Representation Skills:
• Public-speaking and influencing skills.
• Presence, gravitas, humility, and empathy in dealings with partners from a variety of backgrounds.

Work Hours: 8

Experience in Months: 96

Level of Education: bachelor degree

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