Summary
Date Posted: Thursday, January 25 2024, Base Salary: Not Disclosed

JOB DETAILS:
Job Title: Marketing Business Partner
Reports to: Business Manager

Purpose of the Job:
The role is responsible for implementing and executing strategic marketing plans to attract potential customers and retain existing ones at the country level.

Key Accountabilities:
• Ensures promotion of alternative Channels in the local market, e.g. Agency Banking, Cards, USSD, Internet Banking, Mobile Banking Portfolio
• Develops the marketing strategy in line with country objectives.
• Co-ordinates marketing campaigns and sales activities.
• Oversees the country’s marketing budget.
• Creates all marketing material in line with marketing plans for promotional campaigns
• Manages Letshego’s brand and corporate identity at country level.
• Monitors marketing communication effectiveness
• Drives the implementation of new product launch.
• Identifies potential strategic partner relationships with relevant stakeholders
• Working with our external marketing agencies to drive return on investment

Thinking Requirements and Working Complexity:
• Ability to develop and communicate well structured marketing proposals in country
• Market Research
• Ability to interact with management and optimize the business in country
• Outstanding organizational skills, excellent verbal and written communications.
• Strong interpersonal skills, ability to communicate and interact on behalf of country team
• Proactive and initiative-taking when completing tasks.

Knowledge and Experience Required of Job Holder:
• Bachelor’s degree in Business Administration, Commerce, Marketing or Communications.
• A minimum of 5 years’ successful experience in a marketing/sales function within the retail financial services or banking.
• Experience in working with and delivering results through various channels, including both face-to-face and electronic media interactions.
• Knowledge in Sales and Marketing
• Creativity experience in designing marketing plans and coordinate marketing budgets
• Ability to develop Brand strategy, advertising and promotion and digital marketing.

Work Hours: 8

Experience in Months: 60

Level of Education: Bachelor Degree

Job application procedure
Interested and qualified applicants are requested to submit their application attaching current CV and a cover letter explaining why they are the best fit for the position by or before 30th January 2024 through the email tz.human.resources@letshego.co.tz 

Disclaimers: This advert is not an in-depth list of all duties and responsibilities associated with the
position. Only short-listed candidates will be contacted.


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