Summary
Date Posted: Thursday, October 17 2024, Base Salary: Not Disclosed

JOB DETAILS:
Flying Odyssey is a hot air balloon company founded by passionate pilots. We’re dedicated to delivering safe, and unforgettable experiences for our customers over the Serengeti National Park. We believe in building lasting partnerships, and creating a work environment that’s fun, collaborative, and full of adventure. Driven by a shared love for the Serengeti, we work together to preserve its wildlife and wilderness. If you’re excited about combining passion with purpose, we’d love to hear from you!

The Ideal Candidate:
We are looking for a sharp and creative Head of Marketing with significant experience in the tourism industry and a proven track record and exposure to international markets to be based in Arusha in Tanzania. You’ll shape our marketing strategy, lead initiatives to boost brand visibility, run innovative digital campaigns, and strengthen our position in the industry – while ensuring everything aligns with our vision.

Key Areas of Responsibilities:
• Integrated Marketing Strategy: Develop and implement a holistic marketing strategy that encompasses digital, offline, and experiential marketing to maximise brand impact
• Campaign Management: Lead the planning, execution, and performance analysis of branding, marketing, and promotional campaigns, ensuring they meet business goals and deliver measurable results.
• Content Marketing & Employer Branding: Lead the development of compelling content across digital and social platforms while partnering with HR to enhance the employer brand, positioning Flying Odyssey as an attractive and inspiring workplace.
• Strategic Partnerships & Event Marketing: Cultivate strategic partnerships with local businesses, travel influencers, and bloggers to create cross-promotions. Innovatively showcase the brand at international travel expos through VR/AR experiences
• Customer Experience & Loyalty programmes: Design and champion customer-centric marketing initiatives that enhance the customer journey, building brand loyalty through targeted loyalty programmes and personalised engagement
• Budget Management: Manage the marketing budget with a focus on optimising resource allocation to maximise ROI across all campaigns and initiatives
• Team Leadership & Development: Inspire, lead, and mentor a high-performing marketing team, fostering creativity, collaboration, and growth within the department
• Performance Reporting & Analysis: Provide actionable insights based on regular reporting on campaign performance, brand health, and the impact on sales and revenue growth
• Crisis Communication: Develop crisis communication strategies to ensure timely and effective responses during challenging situations
• Sustainability and Impact: Promote our commitment to sustainability and ethical practices in all marketing efforts, differentiating the brand in the eco-conscious travel market

Mandatory Skills and Qualifications:
• Bachelor’s degree in Marketing, Business Administration, or relevant field
• Minimum 10 years of marketing experience in the tourism industry, with significant exposure to global markets
• Strong leadership skills and experience in team management
• Expertise in digital marketing, including SEO, PPC, social media, and content marketing
• Excellent communication and interpersonal skills
• Proficiency in analytics tools and performance metrics
• Fluent in English; proficiency in additional languages is a plus

Desirable Skills:
• Master’s degree in Marketing or related field
• Experience in eco-tourism or adventure tourism industry
• Familiarity with the East African tourism market
• Creative and innovative thinker
• Proficiency in Swahili is a great plus

Behavioural Skills:
• Strategic mindset with the ability to make sound decisions based on data
• Collaborative team player
• Strong ethical judgement and professionalism
• Resilient and adaptable to evolving priorities
• Exceptional problem-solving skills

Benefits:
• Competitive salary aligned with international standards
• Health insurance
• One month of annual leave
• Complimentary balloon rides in the Serengeti
• A vibrant and enjoyable work environment

Why Work With Us
• We are Purpose-Driven: We’re passionate about creating unforgettable experiences, championing sustainable tourism, and preserving the Serengeti, ensuring your work has a real and lasting impact
• Supportive Culture: We believe magic happens when we collaborate and work as a team – just like our balloon rides! Our culture fosters a sense of belonging where work is fun and not a mundane boring chore
• Career & Personal Growth: We provide our team ongoing learning, mentorship, and clear paths for advancement, ensuring everyone has the opportunity to grow
• Competitive Compensation: We offer competitive pay, great perks, and benefits that prioritise your well-being, because when you thrive, so do we!
• Respect, Recognition and Reward. We will not shy away from appreciation, awards and rewards. Our team members will be rewarded through bonuses contingent with the company’s sales, turnover and growth

Work Hours: 8

Experience in Months: 120

Level of Education: Bachelor Degree

Job application procedure
Interested in applying for this job? Click here to submit your application now.

Please submit your CV and a statement of purpose detailing your experience and why you would be a good fit for Flying Odyssey.

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